![]() First, use geolocation to determine which country your visitors are browsing your site in. The process for delivering these personalized experiences can be split into two parts. Happy shoppers spend more.Įcommerce localization focuses specifically on building native shopping experiences for your customers based on their physical location. Online shoppers now expect shopping experiences to be built around their geographical location too, hence the need for localization. Today’s online shopping experiences have gone beyond behavioral insights and cohort segmentation. Not having customers confined to a physical brick and mortar store means your business can serve more customers, but it’s also important to consider that what works for one customer may not work for another.Įcommerce personalization is about rejecting this “one size fits all approach” and instead focuses on creating personalized online shopping experiences to fit the unique needs and expectations of your customers. Global reach is one of the biggest challenges and opportunities in ecommerce. So what can you do to keep customers happy and drive sales? Keep reading to learn how implementing localized shopping experiences may be the key to delighting your customers and unlocking greater sales revenue for your business. And to drive more sales of your software or service, you need to focus on supporting your customers’ happy mood while they are interacting with your store. In fact, happy shoppers are more likely to be in a purchasing mood. ![]() Part of this “delightful” experience involves setting clear expectations for your customers on what exactly they are purchasing and building a relationship of trust. ![]() The lack of a physical brick and mortar store shouldn’t be an excuse for you to not go out of your way to delight your customers. Surprise taxes? Unexpected regulations? No matter the cause, it’s an unpleasant experience for all shoppers.įor shoppers that venture beyond their own borders, this knee-jerk reaction happens way more often than it should and could be a contributing factor for cart abandonment. You find yourself navigating a checkout page and end up finding out that you have to pay more for your purchase. ![]() Estimated read time: 6 minutes, 39 seconds ![]()
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